Cars.com is one of leading digital marketplaces. The brand is a well-known solutions provider for the automotive industry, which connects car shoppers with sellers.
The brand was launched in the year 1998. It is also headquartered in Chicago. If talking about their success, the company acquired it by empowering shoppers with the data, resources & digital tools that are required to make informed buying decisions as well as seamlessly connect with automotive retailers.
In a rapidly developing market, Cars.com is a platform that allow dealerships as well as OEMs along with innovative technical solutions and even data-driven intelligence to better reach as well as influence ready-to-buy shoppers, expands inventory turn and also achieve market share.
In the year 2018, Cars.com purchased Dealer Inspire®, which is an innovative technology company building solutions that future-proof dealerships along with more efficient operations, a faster as well as easier car buying process, also connected digital experiences that sell & service more vehicles.
A Library Journal survey (2003) of automobile-related websites has described cars.com as ranked the site positively, noting staff-written reviews, which are signed, dated, detailed, as well as illustrated.
In the year 2004, the website announced a partnership along with Kelley Blue Book as well as commenced national advertising.
In the year 2007, the brand also announced policies for its biggest marketing campaign ever in early 2008.
Cars.com was earlier owned by Classified Ventures, LLC, which is a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, as well as A.H. in the year 2014, Gannett declared that it will purchase the remaining stakes in Classified Ventures it didn’t already own, for $2.5 billion.
Cars.com, as a brand was also included in the spin-off of Gannett’s broadcasting properties as Tegna, Inc.
Cars.com has always advertised in the Super Bowl, and screening adverts in consecutive years.