Nike was initially started as an importer of Japanese shoes. But with time, NIKE, Inc. (Nike) emerged as one of the world’s biggest marketer of footwear along with a worldwide market share of around 37 per cent.
In the U.S, products of Nike are sold through over 22,000 retail accounts all around the world as well as their products are sold in over 160 countries.
Both overseas as well as domestically Nike operates retail stores that include Nike Towns & factory outlets.
Many of the items are manufactured by certain independent contractors, located overseas, along with Nike involved in the marketing, design, and development.
Also, the company sells footwear under various brands including the Converse, Chuck Taylor, All Star, and Jack Purcell via wholly owned subsidiary Converse Inc. as well as sells under Starter, Shaq, and Asphalt in the discount retailer channel via another subsidiary, Exeter Brands Group LLC.
Nike has enjoyed a track record results in the fiscal year ending in the year 2004, with a profit of $945.6 million on revenues of $12.25 billion.
Profits even increased with the next year, as it hit $1.21 billion, and revenues jumped to a new high of $13.74 billion.
Nike is basically known as the Blue Ribbon Sports (BRS), which was established by the University of Oregon track athlete Phil Knight as well as his coach, Bill Bowerman, in the year 1964.
At the initial stage, Nike was operated in Eugene, Oregon like a distributor for Japanese shoe maker Onitsuka Tiger and made maximum sales at track meets out of Knight’s automobile.
The utmost goal of the company is to do and increase the human potential. And to achieve their goal, they create ground-breaking sport innovations, making their products more sustainably, building a diverse as well as a creative global team and even by building a positive impact within communities where you live & work.