Recreational Equipment, Inc. (REI) believes that life outdoors is exactly a life well-lived.
The company completely believes that it is in the wild, untamed as well as natural places, where the customers find their best selves, hence the purpose of the company is to build a lifelong love of the outdoors, for everyone.
For 1938, the company has been the local outdoor co-op that is working & helping its customers experience the transformational power of nature.
REI brings their customers excellent quality gear & apparel, expert advice, rental equipment, inspiring stories of life outside as well as outdoor experiences in order to enjoy alone or share with their friends & family.
And also, as the company has zero shareholders, with each purchase the customer makes with REI, he/she is selecting to steward the outdoors, to support sustainable business as well as to help the war for life outside.
So, someone is new to the outdoors or a seasoned pro, the company is something someone should never miss out.
The company has been its customer’s’ outdoor co-op for over 81 years. It was founded in the year 1938. A small group of 23 climbing friends united for the outdoors and decided to source high-quality as well as feasible gear for their adventures.
At present, the REI has 18 million lifetime members, over 13,000 employees & 162 stores in a total of 39 states as well as the District of Columbia.
In a year, over 70% of the company’s annual profit is invested back into the outdoor community via dividends to REI members, employee profit-sharing & retirement, as well as investments in non-profits dedicated to the outdoors.
The company continues its tradition as they believe in considering their purpose before profits. Over 700 organizations & millions of people are actively joined with them.