Toys “R” Us

About Toys “R” Us 

Toys “R” Us is a well-known international retailer selling toys, clothing, as well as baby products. It is particularly owned and operated by Tru Kids, Inc. and numerous others. The company was founded in the year 1948 and its headquarter is also located in Wayne, New Jersey, in the New York metropolitan area.

Toys “R” Us was founded by Charles Lazarus in its modern iteration in the year 1957. The company followed its origins to the Lazarus’s children’s furniture store that got started in the year 1948. Gradually the company added up toys to their offering as well as with a little time they changed their aim and goal.

And now, it had been over 65 years that the company is the toy business. At the present time, the company is operated all-around 800 stores in the U.S as well as around 800 other than the United State. The company made itself to a peak when Toys “R” Us was appreciated as well as highlighted everywhere as a classic example of a category killer. But with the growth of mass merchants and even online retailers, Toys “R” Us, as a company started losing its share of the toy market.

However, today the company continues to function as the licensor of the chain’s international operations. In the year 2018,  the lenders of the company announced that they have planned & decided to re-launch the United States Toys “R” Us retail business shortly. They also built a partnership with Kroger in order to add “Geoffrey’s Toy Box” pop-up division to selected areas to offer Toys “R” Us an existence during the holiday shopping season.

In the year 2019, the company arose from bankruptcy with a whole new identity, that is Tru Kids.

At the present time, the company has a total number of 2 locations in the United States.